Marley: That’s a great question! When I started designing for this segment over twenty years ago, it didn’t have a name. In the last several years it has gained a name – “tiny”. UGH! I get that “tiny” is what people know the segment for – but what a horrible word for a home!
We believe that you can live large in small. Most people live in just a few rooms in their home – their bedroom, kitchen and living room – so we took those rooms, and just made them cool and sexy – while making them a home.
So our brand, “i.m.home” – says it all. I’m home.
Each of our home designs follow the brand by being integrated into the brand – our first homes:
i.m.encore – a “country” inspired home with a 17 foot vaulted ceiling, and third floor covered wine deck!
i.m.curvy – a sexy design with a barrel roof, curved walls, and a full loft that can also be a second bedroom.
i.m.flex – a fun floor-plan that can have two master bedrooms, or one master and an office, workout room, entertainment room, etc.
i.m.xelf – a smaller version of flex, without the added bonus room.
Each home has its’ own identity, but each home is first and foremost, a home.